THERE'S NO TOUGH LIKE BUILT FORD TOUGH

It's more than just a brutal testing regimen. Built Ford Tough®is a battle cry. One filled with honor, courage and determination to never rest - until the job's done right. With well over 10 million customer-equivalent miles of testing, F-150 earned its Blue Oval. Being tortured in the lab. On the proving grounds. And working in the real world. Have no doubt, this truck is engineered for the long haul. Having repeatedly passed our toughest tests, it's more than ready for yours.

PACK QUITE A PUNCH

With one of 5 advanced F-150 gas engines, including the 450-hp High-Output 3.5L EcoBoost®engine standard on RAPTOR and LIMITED. Or, with the newest addition to the lineup: a torque-heavy 3.0L diesel engine bearing the legendary Power Stroke®name. That's 6 powerful choices in an engine lineup that truly has something for everyone.Equally noteworthy: all F-150 engines benefit from standard Auto Start-Stop Technology that helps to reduce fuel consumption and vehicle emissions during city driving. Tuned specifically for rigorous truck applications, Auto StartStop will not intervene when F-150 is in tow/haul mode, 4-wheel drive (4WD) and other circumstances that require the engine to drive essential accessories. For ease of use and convenience, all engines are teamed with automatic transmissions featuring SelectShift®capability.

EVERY OTHER TRUCK: STILL PLAYING CATCH-UP TO FORD F-150

It won't be any easier this year. The High-Output 3.5L EcoBoost® engine that produces a best-in-class 510 lb.-ft. of torque is now standard on two 2019 F-150 models: the Baja-bred RAPTOR and luxurious LIMITED. With the addition of blistering performance to its truckload of amenities, the new F-150 LIMITED redefines what a luxury pickup truck can be. Again.

And RAPTOR? Its already otherworldly reputation is improved with enhanced off-road capability. The 2019 RAPTOR offers a new Trail Control™ system for off-road terrain, which allows you to set the speed from 1 to 20 mph (depending on transfer case setting). The Trail Control feature manages acceleration and braking so you can concentrate on steering. Plus, new FOX Racing Shox™ 3.0 internal bypass shock absorbers feature all-new, electronically controlled Live Valve technology that automatically adjusts compression damping based on the terrain and how aggressively you attack it. A RAPTOR that's even more off-road capable? You better believe it. Around here, the throttle stays pegged.

ELECTRIC POWER-ASSISTED STEERING

supplies precise road feel. And because it uses an electric motor instead of a hydraulic pump, steering control can be programmed and utilized by F-150 systems such as Active Park Assist and the segment-first Pro Trailer Backup Assist.™

IT ALL STARTS HERE

This vibrant 8" touchscreen is the command center of SYNC®3 voice-activated technology, which integrates your paired mobile phone with Ford F-150 as soon as you start your truck.Make calls. Send and receive text messages. And so much more. Just swipe left or right, or use simple voice commands, to help ensure that your life doesn't miss a beat. SYNC 3 also features 2 smart-charging USB ports to help keep your devices powered up.

GIVE ME THE SPECIAL

Add special effects to your F-150 with the XLT and LARIAT Special Edition Packages, which merge Red and Black in dramatic ways. Outside and in. Dark headlamp housings, a dark honeycomb grille, unique bodyside and hood decals, black running boards, plus 20" premium Tarnished Dark painted aluminum wheels cast a menacing look at street level. Inside, unique accents, finishes and steering wheel complement the exclusive Special Edition Black seats with Red accents.

Class Best 3,270 LBS. MAX. PAYLOAD

With 3 box lengths ranging from 5.5' to 8,' Ford F-150 carries the day with best-in-class payload: 3 times over. When equipped with the muscular 5.0L V8 engine and Heavy-Duty Payload Package, F-150 leads all competitors with a 3,270-lb. max. payload. Next in line? A similarly equipped F-150 with the 3.5L EcoBoost®engine at 3,230 lbs. max.payload. Following that is an F-150 equipped with the 2.7L EcoBoost engine and Payload Package at 2,470 lbs.

TOW LIKE THE CHAMP

With the high-strength-steel frame, choice of torque-heavy engines, and smart towing technology of the 2019 Ford F-150, you are the greatest. Tow a class-best max. towing capacity of 13,200 lbs.2 when equipped with the 3.5L EcoBoost®engine and Max. Trailer Tow Package.

Plus, F-150 is available with multiple Ford Co-Pilot360™ Technology driver-assist features, including Pro Trailer Backup Assist™, Trailer Sway Control, BLIS® with Trailer Coverage and Hill Start Assist - which helps prevent you from rolling back on a grade by momentarily maintaining brake pressure until the engine produces enough torque to move F-150 uphill.Class-exclusive PowerScope® power-telescoping/-folding trailer tow mirrors and a Smart Trailer Tow Connector combine with the stabilization benefits of an integrated trailer brake controller to help further enhance towing confidence.

After you're on the move, maintain a consistent speed on steep grades by locking out upper gears using the progressive range select feature on both SelectShift® automatic transmissions. Both also feature tow/haul mode, for use when F-150 is heavily loaded or when towing - which should be often. Remember, you got this, champ.